M4D3 reveals their “1 = 2” campaign to support literacy with every purchase
Make A Difference Everyday (M4D3), the shoe company that supports social causes through the sale of their collections, has announced that they will partner with the nonprofit social enterprise First Book this spring. Available at retail and online ,(www.m4d3shoes.com), this new M4D3 collection will support First Book’s efforts to provide children in need with access to books across North America.
With every sale of the 2017 spring and summer collection, M4D3 will donate two books to be distributed through the First Book National Book Bank, a program that provides relevant and affordable books to educators in low-income communities. This M4D3 “One=Two” campaign will extend through 2017, with a goal to distribute thousands of books, and support First Book’s effort to transform lives by improving access to equal, quality education.
Founded in 1992, First Book has distributed more than 160 million books and educational resources to programs and schools serving children from low-income families.
“Too many low-income communities simply don’t have the resources to provide children with access to books, and teachers in classrooms and programs often spend hundreds of dollars of their own money to try to provide what their students need,” said Kyle Zimmer, president and CEO of First Book. “Through our partnership with M4D3, we can provide new, high quality books and educational resources on an ongoing basis to these educators. Together we can make a difference.”
Said Scott Kaminsky, President of M4D3 Shoes: “First Book does amazing work and has provided millions of kids with the tools they need to learn and thrive. We at M4D3 are thrilled to introduce this campaign. This new collection will allow the consumer to make a difference with every purchase.”
About First Book
First Book is a nonprofit social enterprise founded in 1992 that has distributed more than 160 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada, which, with more than 300,000 members, is the largest and fastest growing network of educators exclusively serving kids in need. By making new, high-quality books and educational resources available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. Eligible educators, librarians, program leaders, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.
About Make A Difference Everyday (M4D3)
First Book, Right Action for Women, Too Small to Fail, No Ceilings, the True Colors Fund, and Plan International USA. M4D3 footwear is
manufactured by a global leader that produces millions of pairs of shoes annually for many well-known international brands, using the highest standards and practices in their sourcing and manufacturing. To learn more about M4D3 read who we are.